Challenges
Marketing talks to groups. Sales talks to individuals. Buyers, even the ones with common requirements, have very unique and specific requests, and the broad approach taken in the traditional marketing segmentation falls short of the individual buyer expectations, desires and needs.
Sales risks missing the opportunity to tackle individual expectations if segmentation isn’t narrowed down to a micro market level. By taking a more three-dimensional view of segments we unearth deeper insights that can be used to focus on growth areas and eliminate unnecessary effort.
Our sales market segmentation services
Complete market segmentation
Our sales market segmentation questionnaire & workshop are designed to help identify how competitive an organisation is within its market segments and what steps need to be taken to ensure competitive viability. The process provides your sales and marketing teams with the opportunity to examine each market segment, sub-segment and micro-segment – from a range of perspectives. This 3D view uncovers key insights that can be leveraged to build detailed strategic and tactical go-to-market action plans.
Sustainable sales strategies
Sales strategy is a vital cog in the any sustainable modern businesses. Underpinning the business strategy, sales strategy should sit alongside marketing strategy as an equal partner in the building and driving of better business. Yet while sales strategy is vital to business success, it is often poorly understood and executed.
At Barrett, we work with our clients to deliver a robust and highly effective Sales Strategy & Operations System. One where marketing and sales work in a coordinated manner to drive exceptional business and sales performance.
Smarten your sales with micro segmentation
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.Contact Us
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
October Wrap Up
Here’s a summary of everything we discussed in October: Why the intersection of self-awareness and consideration for others is key for successful teams and healthy businesses, the importance of ...
Trend 11 – Off the shelf AND Customised
This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In B2B sales, we are seeing a trend where buyers seek quotes from salespeople ...
Why Didn’t We Learn This at School? - The Importance of Clear Communication
In 30 seconds Effective communication is critical for business success, yet it’s often overlooked in favour of technical skills. Miscommunication creates confusion, inefficiencies, and strains ...
Deep Practice – The Path to Soft Skills & Sales Mastery
In 30 seconds Mastering soft skills, such as empathy, emotional intelligence, and active listening, is key to success in sales and service. These skills foster strong customer connections and help ...
