Power Business Growth with Human-Centred Sales & Communication

Engage, Communicate, Lead and Sell Better in an AI-driven World

Find out more about us
Everybody lives by selling something

Barrett proudly celebrates 30 years of staying true to our pioneering roots—taking the road less travelled, leading from the front, and helping people and businesses navigate change, embrace challenges, and thrive in an ever-evolving world. Along the way, we’ve gained invaluable knowledge and insights, always focusing on what truly matters.

While many solutions promise quick wins but fall short, we remain steadfast in delivering lasting, measurable value for thousands of businesses and tens of thousands of individuals—prioritising substance over spin, meaningful connection over transactions, and real outcomes over optics, all for sustainable impact.

As we mark this milestone, we remain dedicated to sharing our learnings and helping you move forward with clarity, confidence, and purpose. Here’s to the next chapter—together.

While AI is transforming the way we work, the essence of being human and forging genuine, meaningful relationships remains irreplaceable and vital to business success.

At Barrett Consulting Group, we integrate AI with essential human qualities and critical soft skills, empowering businesses to grow by attracting and retaining clients and employees through business-savvy, emotionally intelligent leadership, communication, sales, and collaboration.

Our mission is to help organisations thrive by equipping their people with strategic insight and the essential soft skills – empathy, ethical judgement, strategic thinking, value-based selling, and relationship-building – that AI cannot replicate. These are the cornerstones of successful teams and long-lasting client relationships.

Established in 1995, we work with business leaders, L&D professionals, sales and service teams, internal teams, and corporate services across diverse sectors, in Australia and internationally to help them engage, communicate, lead, and sell better in an AI-driven world.

By partnering with Barrett you will be able to:

Lead with purpose and integrity

by prioritising inclusiveness and accountability, empowering teams to engage, communicate and sell better now and sustainably into the future.

Master critical soft skills

including human-centred communication, emotional intelligence, and presentation skills to break down silos and build bridges of connection, enhancing individual capability, team cohesion and performance.

Excel in sales and leadership

by using advanced coaching models and value-based sales methodologies that blend emotional intelligence, business acumen, and value creation helping sales teams sell better faster.

Unlock the Toolbox

and gain access to a comprehensive suite of human-centred communication and sales methodologies, tools, devices, and processes that attract and retain more of the clients and employees you want.

Craft clear, compelling messages

and value propositions that resonate with your target audiences, using AI tools to enhance communication and deliver better outcomes, faster.

Build strong, authentic relationships

by connecting with others on a deeper level, managing emotions, and building consensus for better outcomes—financial, cultural, and operational.

What our clients are saying.

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Enthusiastic, inspiring and educational. So very informative and great for 360 deg outlook and inward looking.

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Absolutely brilliant, highly relevant and practical in so many aspects. Thank you!

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Relevant to my daily job, very valuable. Thanks Sue.

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Very good, great strategies and information.

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Thanks for being so engaging and safe. Loved the session.

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Wonderful communicator and will help set our region up for success.

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Keep doing what you're doing this was fresh, relevant, engaging fun.

Our Sales Blog

  • Image Alt: Have We Lost the Ability to Build Rapport?

    Have We Lost the Ability to Build Rapport?

    In 30 seconds In a world dominated by social media and hustle culture, the art of building rapport—a vital human skill—feels increasingly lost. Rapport fosters trust and connection, yet today, ...

  • Image Alt: A Journey of 30 Years: Taking the Road Less Travelled with Humanity at the Core

    A Journey of 30 Years: Taking the Road Less Travelled with Humanity at the Core

    In 45 seconds In 1995, with just $3,000, I set out to transform sales from soulless transactions to human-centred connections based on trust and shared value. Thirty years on, this philosophy has ...

  • Image Alt: 2025: Top 10 Action Plan for Leaders, Teams & Capability Builders

    2025: Top 10 Action Plan for Leaders, Teams & Capability Builders

    In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we operate are changing ...

  • Image Alt: Navigating the Brave New World of Sales

    Navigating the Brave New World of Sales

    In 45 seconds Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett: Erosion of Trust: Alex Fein discussed growing public scepticism toward institutions, ...