At Barrett Consulting Group, we integrate AI with essential human qualities and critical soft skills, empowering businesses to grow by attracting and retaining clients and employees through business-savvy, emotionally intelligent leadership, communication, sales, and collaboration.
Our mission is to help organisations thrive by equipping their people with the essential soft skills – empathy, ethical judgement, strategic thinking, value-based selling, and relationship-building – that AI cannot replicate. These are the cornerstones of successful teams and long-lasting client relationships.
Established in 1995, we work with business leaders, L&D professionals, sales and service teams, internal teams, and corporate services across diverse sectors, in Australia and internationally to help them engage, communicate, lead, and sell better in an AI-driven world.
A special note: 2025 – celebrating 30 years in business
Barrett turns 30 this year, and we’ve stayed true to our pioneering roots—leading the way and never standing still. Over three decades, we’ve navigated change, adapted to challenges, pioneered emerging trends, and helped people and businesses adapt and thrive in an ever-evolving world, gaining deep knowledge and insights along the way. As we celebrate this milestone, we remain committed to sharing what we’ve learned with you. Here’s to the next chapter, and we look forward to helping you move forward with clarity, confidence, and purpose.
By partnering with Barrett you will be able to:
Lead with purpose and integrity
by prioritising inclusiveness and accountability, empowering teams to engage, communicate and sell better now and sustainably into the future.
Master critical soft skills
including human-centred communication, emotional intelligence, and presentation skills to break down silos and build bridges of connection, enhancing individual capability, team cohesion and performance.
Excel in sales and leadership
by using advanced coaching models and value-based sales methodologies that blend emotional intelligence, business acumen, and value creation helping sales teams sell better faster.
Unlock the Toolbox
and gain access to a comprehensive suite of human-centred communication and sales methodologies, tools, devices, and processes that attract and retain more of the clients and employees you want.
Craft clear, compelling messages
and value propositions that resonate with your target audiences, using AI tools to enhance communication and deliver better outcomes, faster.
Build strong, authentic relationships
by connecting with others on a deeper level, managing emotions, and building consensus for better outcomes—financial, cultural, and operational.
What our clients are saying.
2025: Top 10 Action Plan for Leaders, Teams & Capability Builders
In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we operate are changing ...
Navigating the Brave New World of Sales
In 45 seconds Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett: Erosion of Trust: Alex Fein discussed growing public scepticism toward institutions, ...
Trend 12 – Talking AND Walking Integrity
This is Trend 12 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Trend 12 highlights the vital fusion of rhetoric and action in upholding ...
How Prepared Are B2B Sales Teams for Social Selling?
In 30 seconds B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a role, particularly for high-value and complex ...
