Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Astrid Silberman
Head of OperationsRead more about Astrid ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
2025: Top 10 Action Plan for Leaders, Teams & Capability Builders
In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we operate are changing ...
Navigating the Brave New World of Sales
In 45 seconds Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett: Erosion of Trust: Alex Fein discussed growing public scepticism toward institutions, ...
Trend 12 – Talking AND Walking Integrity
This is Trend 12 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Trend 12 highlights the vital fusion of rhetoric and action in upholding ...
How Prepared Are B2B Sales Teams for Social Selling?
In 30 seconds B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a role, particularly for high-value and complex ...
