Sue Barrett is a featured writer on a regular (weekly) basis for some of Australia’s most prominent business media outlets…
Won the 1997 Telstra and Victorian Government Small Business Award.
Built the first Australian multi-level Sales Competency Dictionary based on Australian and International research.
Psychometrically profiled 80,000+ people in sales, business development and leadership.
Trained and coached 100,000+ sales people and sales managers in sales strategy, sales behaviours, selling skills, sales psychology and sales.
Mapped 100+ different sales roles from senior management to internal sales
Put the profession of Selling on the University Agenda for the first time with the Barrett Sales Essentials Program now.
Write a weekly blog.
Produced and publish the annual Barrett 12 Sales Trends Report
Publishes a range of e-books, whitepapers and articles on Selling in the 21st Century (topics include: sales philosophy & culture; sales.
Sue Barrett has run the Barrett Business Education Scholarship for the Victorian Institute of Sport ACE (athlete career and education)…
Created the online sales education platform www.salesessentials.com.
Extensive Portfolio
Barrett’s portfolio in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including:
- Sales Consulting
- Sales strategy
- Sales leadership mentoring
- Sales force design and blueprints for development and selection
- Sales leadership and salespeople psychometric assessments for selection & development
- Sales organisational structure
- Sales force incentives and right-sizing
- Sales metrics and performance standards
- Sales & customer perception research and mapping
- Sales, account management and sales management tools and systems
- Sales coaching
- Sales management financials, process and performance management skills
- A full suite of training modules & programs across the sales, service, account management & sales leadership spectrum
- A range of online competency & skills assessment questionnaires for sales, sales coaching and sales leadership
A selection of our firsts
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Educators
We were the first in Australia to obtain selling a university qualification (SUT).
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Innovators
We built one of the first and most comprehensive sales strategy & operations model and audit process.
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Creators
We produced the world’s first sales competency dictionary.
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Motivators
We launched the Selling Better Movement and Manifesto in 2018.
We love numbers
80000
PSYCHOMETRICALLY PROFILED
100000
TRAINED/COACHED
25000
LEADERS INTERVIEWED
2000
ARTICLES PUBLISHED
Speak to us about your needs.
Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.
Sales Culture = Safety Culture: The Key to Great Business Growth
In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety, every employee ...
The Most Human Wins: Lessons from Sun Tzu Part 5
In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches that "The greatest victory is that which requires ...
Winning Hearts & Minds: Lessons from Sun Tzu Part 4
In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also opportunity." Businesses ...
Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3
In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, ...
