In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety,…
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In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches that "The greatest victory is that which requires no…
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In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also…
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In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, that…
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In 45 seconds Success in sales isn’t about reaching everyone - it’s about reaching the right people. Many businesses waste time chasing any potential lead, only to have their message…
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In 45 seconds In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic positioning, adaptability, and human connection. As Sun Tzu said,…
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In 45 seconds AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For simple purchases, AI analyses options, predicts outcomes, and…
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In 45 seconds Leadership is facing a crisis. Charisma is mistaken for competence, and shamelessness* is rewarded over integrity. This article unpacks the dangers of shameless leadership—where moral disengagement, exploitation,…
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In 30 seconds In a fast-paced, disconnected world, small interactions, what I have termed—micro moments of humanity—can transform how we connect with others. These fleeting exchanges, like a shared smile,…
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Just as the Australian summer holiday season is wrapping up and children are going back to school, many are turning their minds to the year ahead. 2024 had a lot…
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