For people in the communications industry it is appalling that there is a lack of real communication occurring between their marketing and sales departments.
All too often I see departments vying for budgets, leadership, ideas, etc. Some people believe marketing drives the engine and sales are irrelevant, or sales are king and what is marketing anyway?
It’s not just the sales people. Some organisations don’t even know the difference between marketing and sales or don’t see the connection between the two in the first place.
This causes all sorts of problems, the likes of which can include:
Marketing initiating a premature campaign and forgetting to tell the salesforce about it.
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