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MYTH: Cold calling is a good idea

By 02/07/2007November 23rd, 2007Prospecting, Sales Skills

In the “olden days” when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks.

At M&B – and in my business – it was very clear that if I didn’t bill anything I didn’t earn anything. So I got on the phones and I .....

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