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Think you can get away with it. Think again

In the world of sales there has always been the following advice for customers and for good reason:

  • Buyer beware
  • Read the fine print
  • If it’s too good to be true then it is

And so on.

As much as I advocate for and encourage healthy, trust based, open transparent customer relationships I am fully aware of the ‘dark side’ in the .....

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