Sales numbers and sales processes should be understood and owned by everybody in your organisation. In today’s world if you are not directly in sales you are supporting someone who is. This is why sales really is a team effort.
Rather than being just about a feel good factor and great staff alignment, this has practical applications as well. For instance with the ability for customers (or anyone) to find and connect with anyone in your organisation through many difference channels (i.e. social networks, Google, etc.) the whole business needs to be sales fit.
With anyone being able to contact anyone anywhere anytime it is critical that all your staff understand:
What your company stands for (in language they and the customers understand)
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