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What does Fidelity have to do with selling?

By 06/01/2010May 5th, 2020Ethics & Values

The virtue of Fidelity is often associated with personal relationships, in particular, marriage. However, I would like to propose that we consciously extend this virtue to all aspects of our lives, including the functions of sales and service.

Why?

Because fulfilling our obligations and keeping our promises are critical to attracting and especially retaining customers. The way in which we .....

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