Shrinking Product Lifecycles

The scale of change in the last 100 years is vast. We have gone from the horse to the space shuttle; from Morse code to smartphones. It has been pointed out that in the last decade, as a result of the digital revolution we have experienced 100 years of change in 10 years and are likely to experience 1,000 years of change over this century.  You don’t have to look far to see that almost every .....