\n"; \n"; Skip to main content

Here’s a simple reality… Prospects and customers buy the salesperson first during every sales call – or they don’t buy at all.

In any major sale, especially Business-to-Business (B2B) or complex Business-to-Consumer sales, the prospect or customer makes a predictable series of buying decisions that lead to a final purchasing decision. The first and perhaps the most important of .....

Sign in using your email address to see the article.

Once we have verified you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required
Subscribe to our Mailing list for see more content.

Once you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required