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How to link your Business Strategy to Sales Strategy

By 29/08/2014August 9th, 2024Sales Strategy, Strategy, Uncategorized

For too long now sales has lived in the shadow of corporate and marketing strategies, but these tend to provide limited direction. They are usually too broad and generalised or too narrow, only focused on financial results. That makes them of little tangible value in the pragmatic world doing business. That being said Selling is often seen by management as the unit that gets the business in; a tactical .....

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