What’s in a (client account) name? Plenty.

When it comes to mathematics, music or other scientific disciplines there never seems to be an issue with definitions. A prime number is a prime number and a crotchet is a crotchet. No debate, no issue; we all know what is meant by these definitions. Yet in business we often get a range of definitions and notions for the same thing. Just think of the word ‘strategic’ and you see what I .....