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Does your sales force match what you are selling?

By 18/11/2015August 6th, 2024Sales Results, Sales Skills, Sales Talent

One size does not fit all when it comes to building the right type of sales force for what you are selling; yet many professionals treat selling as a homogeneous skill set, expecting salespeople to be able to sell anything.

Or another fatal mistake is to assume that industry experience and knowledge alone is all that is required. For too many years sales managers have had industry experience as .....

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