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Sales Trend 4 – Sales & Marketing Unite

Sales Trend 4 of Barrett’s 12 Sales Trends for 2016 is Sales & Marketing Unite.

For too many years there have been various degrees of finger-pointing and strained relations between the Sales and Marketing departments, and in too many cases open hostility. The ‘us and them’ approach has kept these two important disciplines at arms’ length from each other. This undoubtedly diminishes .....

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