What’s the right Sales Conversion Ratio for my sales team?

At Barrett, we get asked a lot about what is the right sales conversion ratio for sales teams.

And our answer is to offer more questions such as:

• Are the market(s) you are targeting in growth, mature, decline, or saturation mode?
• What value propositions are you taking to market to your prospective clients in terms of commodity low cost options or value beyond product and .....