When sales start to dry up or the business doesn’t seem to be getting traction with customers, many small to medium (SME) sized businesses will usually turn to Marketing in the first, and often only instance, as their preferred solution to fixing poor sales results.
Why? Because many people have been taught to think they have a marketing problem when they actually have a sales problem.
As a result, many start-ups and SME businesses have failed to get traction and then fallen over because
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