Why we need Progressive Approximation to design an effective sales strategy

In the world of big data, the abundance of information, complex systems and the need to use good judgement to make sound decisions, many people, often overwhelmed by too many variables, default to single moments of truth, black and white solutions, and the promise of the ‘right’ answer in an attempt to solve the challenges they face.

It’s understandable that we want simple answers. Our .....