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Selling Professional Services

By 16/12/2016August 9th, 2024Attitudes & Behaviours, Sales Tips, Success

Even the once exclusive professions of accounting, medicine, law and engineering have come to realise that they can no longer survive on referrals and reputation alone; that marketing the firm, whilst it stimulates awareness and interest, is not enough to generate the levels of new business needed to cover the costs of running a professional practice.

Decades ago these professionals relied on .....

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