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If you complain about price being a barrier, wear a bicycle helmet

Salespeople who complain about price as a barrier need to wear bicycle helmets.

As a salesperson, the next time you feel you are losing deals because of price, take your prospect to a cycle shop and ask them if they were to ride a bike, which one of the helmets they would buy – the one that’s on sale for $10 or the sleek, ventilated $150 model that promises it meets all testing standards?

The bet is they’ll opt to buy the $150 model. Why? You need guaranteed protecti
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