How Retail Discount Advertising negatively impacts B2B Sales – Part I of II

Fact – every business executive is a consumer.

Fact – every consumer, certainly here in Australia, is exposed to a barrage of discounting and sales offers from the retail sector.

In fact, on any given day, whether on TV, radio, billboard or online, we are bound to be exposed –in our experience- to at least 5-10 “discounting sales” or “discounted special offers” that are being .....