\n"; \n"; Skip to main content
Podcasts Interviews Videos Contact Us Shop twitter facebook pinterest linkedin youtube instagram

Is a Net Promoter Score a valid predictor of customer loyalty?

By 12/07/2018August 9th, 2024Uncategorized

In your business travels you may have heard of the acronym NPS. It stands for Net Promoter Score.

Developed by Fred Reichheld of Bain & Company and Satmetrix in 2003, NPS is a management tool designed to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth. In .....

Sign in using your email address to see the article.

Once we have verified you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required
Subscribe to our Mailing list for see more content.

Once you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required