\n"; \n"; Skip to main content

Ignore customer relationships at your peril: The demise of out-of-touch political parties

Even in the advent of big data, the nature of developing genuine customer relationships is generally not understood well enough by most businesses, and is not often on the agenda for thorough examination.

This got me thinking about political parties and the nature of their relationships with their party members and the broader communities upon which they rely upon to get elected.

In .....

Sign in using your email address to see the article.

Once we have verified you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required
Subscribe to our Mailing list for see more content.

Once you are subscribed, the full article (plus all other articles) will be shown and you do not have to provide your email address again for another 4 weeks.

* indicates required