Someone has to do the selling or you don’t have a business.
I have met many people over the years who have great ideas, skills, processes or inventions but hate the thought of selling.
They usually come from two camps:
Camp 1: Those people who understand they have to sell in order to have a business but just do not know how to do it. They often harbour some fears and anxieties about selling because of its bad public reputation and can feel overwhelmed about what they
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