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The key differences between B2C & B2B Sales Market Segmentation

The key differences between B2C & B2B Sales Market Segmentation

A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being the most well known in business circles. However, for the purposes of this article, I want to focus on an area that is less well known but equally important –

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