People love certainty, especially when it comes to business. Which is why sales forecasting and sales pipeline management can often be the bane of sales leaders and their sales teams’ lives with senior management constantly on their backs wanting to know what deals will land and when, and when the revenue will start to come in. It’s relentless.
So given the current state of the world and the climate of uncertainty, it’s a good time to look at some of the latest thinking and work being d
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