Solution Selling & Value-based Selling

Are they the same?

The terms ‘Solution Selling’ and ‘Value-based Selling’ are sometimes used interchangeably. But are they the same?

The short answer is NO.

So, what are Solution Selling and Value-based Selling?

Let’s start with Solution Selling

Solution Selling is about how customers view solutions, not how salespeople define solutions. All the methods .....