In 30 seconds
The quote “Everybody lives by selling something,” attributed to Robert Louis Stevenson, emphasizes that everyone constantly engages in selling, whether products, ideas, or themselves. In a business context, all employees contribute to promoting their company, from salespeople to those in marketing, customer service, and representing the brand. This extends to internal departments as well, like Audit & Risk and Diversity & Inclusion. In our personal life, we continuously sell ourselves in job interviews, first dates, and social interactions. Successful selling relies on psychology and empathy, understanding customers’ needs and motivations. Mastering ethical selling empowers individuals and fuels opportunity, prosperity, and job creation.
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