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Winning the Right Customers: Lessons from Sun Tzu Part 2

lessons-from-sun-tzu-part-2-winning-the-right-customers

In 45 seconds

Success in sales isn’t about reaching everyone – it’s about reaching the right people. Many businesses waste time chasing any potential lead, only to have their message lost in the noise. Sun Tzu reminds us that “Victorious warriors win first and then go to war.” The same applies to sales – those who position themselves strategically win before .....

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