In 30 seconds B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a role, particularly for high-value…
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In 30 seconds The quote “the customer is always right” emerged in the early 20th century, sparking debate on its application. Harry Gordon Selfridge, founder of Selfridge’s Department Store, famously…
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In 30 seconds Focusing solely on short-term results like Boeing did, prioritising profits over safety, led to disastrous quality issues and accidents. This highlights a broader problem: prioritising sales figures…
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In 30 seconds We all need to know how to engage, relate, and persuade people. It’s part of life. So, how do we learn to make memorable introductions, deliver compelling…
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No more games*! Now more one-upmanship! No more outfoxing, outsmarting or outwitting others at their expense! Instead, what about playing it straight and acting with honesty, integrity, and transparency? What…
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In Sales Trend 4 of the Barrett 12 Sales Trends Report for 2022 guest author Ben Peacock from Republic of Everyone explains what brands are doing to lower their climate…
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Sales Trend 3 of Barrett 12 Sales Trends Report for 2022 looks at the risks that businesses need to consider regarding climate, and actions towards minimising their impact, energy transition,…
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Sales trend 1 of the Barrett 12 Sales Trends Report for 2022 is the moral case for decarbonising sales operations. This is a condensed version of Sales Trend 1, to…
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I don’t think people will find it surprising that in the last year, in particular, business leaders - those leaders of corporations and big business- have been focusing on making…
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Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands. By guest author Ben Peacock,…
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