“Mirror, mirror, on the wall, who is the greatest of them all?” The majority would cry Brand of course - brand maketh the company. This includes brand aesthetics, logos and…
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Sales trend 3 from the Barrett 12 Sales Trends Report for 2020 discusses why climate action now makes good (business) sense and why it’s important to focus on achieving desirable…
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Organisations can only exist when there is an active system of communication between parties that creates the scaffolding of relationship dynamics. Without communication and relationships, organisations are hollow, empty. And…
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As the world responds to contain the COVID-19 disease, we want to make sure that your and our teams stay safe so we are adjusting our commitments and activities in…
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Sales trend 12 from the Barrett 12 Sales Trends report 2019 looks at the key things that marketing teams in B2B environments need to do to help their businesses win…
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I’m feeling elated. I’m feeling vindicated. I’m feeling very optimistic about the future of sales education and sales mastery. Three weeks ago we started working with and coaching a telesales…
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A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being…
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This post has been inspired by my colleague, Ben Shute, who I work arm in arm with bridging the divide between sales and procurement. He wrote about the Holy Trinity…
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Procurement, whether they are aware of it or not, are the epicentre of innovation and leadership of complex systems management within organisations and across the supply chain, or at least…
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Sales trend 9 from the Barrett 12 Sales Trends Report for 2019 explores the characteristics and benefits of truly integrated sales teams. The future of the individual ‘solo’ salesperson is…
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