Since I started Barrett in January 1995, I have met thousands and thousands of salespeople and sales leaders and whilst I can tell you many stories about these encounters the…
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Have you ever wondered what the ripple effect of your actions has on other people, things and systems way down the line or beyond your immediate world? Often in sales…
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If any business is going to thrive in the 21st century it’s vital that we all have a clear understanding of how Sales and Marketing can work effectively together in…
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Do not ask customers what they want when it comes to creating and introducing new technology and innovations. Why? Because according to leading voice on innovation, Scott Anthony, MD of…
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Joel Barker, a Futurist, has been a favourite thinker of mine for many years. His way of seeing the world with new eyes, his openness to possibility has inspired me…
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''Move over mass marketing welcome to fragmentation and segmentation" was voted by our readers as the third most important sales trend in Barrett's 2012 Sales Trends Report. Market fragmentation and…
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Subjected to marketing and sales monologues for the better part of 40 years in the form of blanket advertising, product brochures and 'your call is important to us' busy signals,…
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First of all what does CRM stand for? CRM = Customer Relationship Management. The concept of CRM has been around for a long time. The original form of CRM was…
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For some time now I have been testing the concept of 'everybody lives by selling something' with almost everyone I meet, including senior leadership teams (comprising of HR, Finance, IT,…
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Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The term 'Relationship Selling' is often bandied about by sales managers and sales people without properly defining what it…
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