This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In B2B sales, we are seeing a…
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In 30 seconds Effective communication has become a rare commodity. While many organisations focus on the technical aspects of collaboration, they often overlook the most critical component: human-centred interaction. Companies…
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This is Trend 8 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Sales and customer service need to work…
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In 30 seconds The quote “the customer is always right” emerged in the early 20th century, sparking debate on its application. Harry Gordon Selfridge, founder of Selfridge’s Department Store, famously…
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In 30 seconds Focusing solely on short-term results like Boeing did, prioritising profits over safety, led to disastrous quality issues and accidents. This highlights a broader problem: prioritising sales figures…
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In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it. For decades, the business world…
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In 30 seconds Tech is great, but it's only as good as the people using it. That's especially true for communication. But wait, there's a catch. Tools like Slack and…
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In 20 seconds Today's sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This requires emotional intelligence, collaboration, and…
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