Have you ever asked your salespeople what your company's brand means? Chances are you will get different answers from different people - and chances are none of their answers will…
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It is five to ten times easier to keep a customer we have than to get a new one - so taking customer satisfaction and retention seriously should be serious…
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Sales is the life blood of any business - without customers, members, supporters, patrons and the like, organisations cannot exist. Sales & Marketing's sole focus is to attract and retain…
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''Move over mass marketing welcome to fragmentation and segmentation" was voted by our readers as the third most important sales trend in Barrett's 2012 Sales Trends Report. Market fragmentation and…
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The pundits (including Barrett) are always reminding sales executives of the need to plan. However, a major miscalculation made by many organisations is viewing their sales operations as purely tactical…
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These turbulent, challenging and sometimes volatile times we find ourselves living in are making many of us rethink how we do business, how we live our lives and how we…
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I wonder how many people, business owners and consumers alike are experiencing excessive frustration, anxiety or even depression as a result of the Confusion Marketing tactics employed by some businesses?…
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If you have been paying attention for a while you will have realized that a lot is happening and changing in the world of selling and buying. The internet and…
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Subjected to marketing and sales monologues for the better part of 40 years in the form of blanket advertising, product brochures and 'your call is important to us' busy signals,…
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Budgeting and developing strategy for 2011 should be near the top of your 'to-do' list right now or be bedded down already. People complain about being too busy and never…
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