In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety,…
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In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we…
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In 30 seconds In today's fast-paced business environment, many organisations fall into the trap of seeking quick fixes to complex sales challenges. Point solutions—single-focus tools or training programs—promise immediate improvements…
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In 30 seconds The sluggish Australian economy is causing businesses to be cautious. We are noticing longer sales cycles and tighter budgets. But downturns are opportunities. Just like savvy investors…
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In 30 seconds Focusing solely on short-term results like Boeing did, prioritising profits over safety, led to disastrous quality issues and accidents. This highlights a broader problem: prioritising sales figures…
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In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it. For decades, the business world…
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This is Sales Trend 1 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Balancing profits and community well-being is…
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For decades, the business world has been dominated by what looked like opposites to choose from. You could be a hunter or a gatherer, a manager or a leader. These…
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In 30 seconds Business growth and selling more are usually a top priority for business leaders, and this has been the case for the last 50 years But, our societies…
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In 30 seconds Consumers now demand transparency from businesses. They want -and have the right- to know how and where their products were made, the environmental impact, how the business…
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