Despite the pandemic it looks like the GDP will be off the Richter Scale in Australia in 2022. So how will businesses set themselves up to navigate the sales growth…
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Your business might not have been struck directly – like Captain Sullenberger’s plane was hit by a flock of geese - but the fallout of the COVID-19 crisis has hit…
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Crises bring many challenges but they can also bring many opportunities. New opportunities and new markets or micro markets emerge, new ways of doing business open up, new customers become…
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It might seem difficult –and it probably is, like landing a plane on a river- but there are ways to help your business adapt and keep going through COVID-19. With…
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At Barrett, our goal is to help businesses stay in business and keep people in jobs so we can sell better for a sustainable future. And right here right now,…
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A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being…
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The overall current economic and market conditions are soft at best according to the latest reports. And even though the Federal Government is putting a positive spin on the latest…
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Anyone can have an idea. Ideas are cheap and they are plenty. The challenge is turning that ‘amazing’ idea or invention into a commercially viable business entity. Many people throw…
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Less Is More when it comes to doing good strategy, sales planning and market segmentation. As Michael Porter, Professor and 'Father' of Competitive Strategy (Harvard Business School), says: The essence…
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‘If you don’t know where you’re going, every road will lead you nowhere’. This famous quote is attributed to Henry Kissinger. Why have I led with this quote? Sadly, in…
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