In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we…
In 30 seconds B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a role, particularly for high-value…
This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In B2B sales, we are seeing a…
In 30 seconds Mastering soft skills, such as empathy, emotional intelligence, and active listening, is key to success in sales and service. These skills foster strong customer connections and help…
In 30 seconds Upselling is not merely about increasing a customer’s bill; it's about adding value by offering complementary products or services that enhance the primary purchase. When done correctly,…
To wrap up the end of the financial year here in Australia, we looked at the ten most-read articles of FY2324. The results are an interesting mix of all we…
In 40 seconds No matter how a business calls each of its accounts, accurate categorisation is critical for effective sales operations: Strategic accounts are large or high-revenue clients with values…
In 30 seconds The sluggish Australian economy is causing businesses to be cautious. We are noticing longer sales cycles and tighter budgets. But downturns are opportunities. Just like savvy investors…
This is Trend 7 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Recognising the symbiotic relationship between sales and…
In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it. For decades, the business world…
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