In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it. For decades, the business world…
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In 30 seconds Tech is great, but it's only as good as the people using it. That's especially true for communication. But wait, there's a catch. Tools like Slack and…
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In 20 seconds Today's sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This requires emotional intelligence, collaboration, and…
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In 30 seconds Soft skills are now essential for everyone, not just salespeople. In a complex, connected world, automation threatens certain tasks, but people crave human connection. From building trust…
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In 30 seconds Forget robots, soft skills like communication and collaboration are the new stars of work. By 2030, two-thirds of jobs will rely on them, growing 2.5 times faster…
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