Barrett has been publishing sales articles, Research Whitepapers, and Annual 12 Sales Trends Reports for several years and more recently has published 21 e-books on sales and sales management. Barrett has also a large library of Videos (YouTube channel).

Feature writers on a regular basis for some of Australia’s most prominent business media outlets such as BRW, Smart Company and more recently IPA’s magazine The Public Accountant, Sue Barrett is regarded by many mainstream business press publishers & editors as the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today.

Sue’s aim is to keep business leaders, salespeople and the general population informed and up to date on the latest in sales operational effectiveness including articles on:
sales philosophy & culture; sales leadership management and coaching; sales forecasting, metrics & measurements; customer satisfaction indexing; sales psychology, neuroscience, resilience & mindset, sales recruitment & sales assessments;sales performance modelling & sales force design; sales strategy & sales structure; sales incentives & rewards; key account management, and more.

Below you find a mix of our large sales resources.

Testimonials

Sue is simply the best writer on sales issues that I've ever come across. That reflects her highly organised thinking about sales issues and her drive towards solving real-world problems. She's also a delight to work with: constantly engaged and curious, highly commercial, always looking for the next solution. I've found her particularly insightful on sales within professional services. If I was looking for someone to build the skills of a sales team or an executive group, she would be my first call.

David Walker Principal at Shorewalker DMS: Award-winning business, technology & economics publishing services

After our very successful two day 'Sales Strategy & Operations' workshop last week, I wanted to write to you and let you know how professional, outcome driven and valuable the experience was for our executive leadership team. With excellent pre-workshop preparation and guidance from the Barrett team, including an insightful on-line survey of probing and exploratory questions, which provided the base data for a productive and challenging workshop, we were off and running and the usual slow start to a facilitated workshop like this was non-existent.
From the moment we kicked in to the agenda, the Diadem team was engaged and motivated to actively participate and seek clarity and direction in our pursuit of a robust review of our sales processes and how we could maximise our efforts moving forward. With yourself as a master facilitator and teacher, able aided by Rebecca at your side, you intuitively guided the Diadem team through a excellently crafted and impactful programme that opened up opportunities, challenged convention and sought to explore a path forward that contained clarity, purpose and a strength of resolve to achieve business defining differentiation in our chosen marketplaces. We now have the understanding, tools, intelligence and platform to launch Diadem forward and with yourself and the Barrett team by our side, we are in 'safe hands'.

Richard DuerdenNational Sales Director, Diadem, 60 person Signage & Wayfinding Firm

Sue Barrett and her team has skilfully guided us through a key transitional time in our Company when it was critical to build our strategy and define the processes and tools that would support our key business objectives moving forward. Sue and her colleagues have the flexibility and diversity of skills and capabilities that adapt to the business requirements at any time. Sue is an engaging and inspirational facilitator and presenter and her strategic thinking coupled with practical implementation ensures organisations that work with her get high quality outcomes that achieve tangible results. The Barrett team quickly understands the nuances of a business and quickly builds key relationships that ensures she understands the immediate needs for the organisation and appropriate support for individuals.

Jill Johnstonformerly Head of People & Culture, Southern Cross Austereo (SCA), now Head of People & Development,