A custom approach for results that stick
Change equals opportunity. Yet with change comes resistance and a whole host of challenges. At Barrett, we understand the conundrum of developing salespeople to a minimum standard of excellence while ensuring that investment in strategy, process improvement, training and other support activities provides not only an attractive return, but more importantly, produces sustainable results.
Our Selling Better approach includes effective change management programmes, calibrated and customised to each situation and delivered incrementally over time so our clients achieve maximum, lasting effect.
Sales transformation programs and services
Change management project plans and management
We efficiently plan and orchestrate your change initiatives, building a true commitment to change across all facets of your organisation.
Learning and development plans
Build mastery across the business by continuously developing the skills your people need to perform at their very best.
Sales strategy
Clear and unambiguous sales strategies and go-to-market action plans that clearly align your people and processes.
Market segmentation
Market segmentation and competitive profiling to position and differentiate your company while highlighting your competitive advantage.
Communication plans
Deliver clear, consistent and effective communications across the organisation to enable real, lasting change.
Realise the full potential of your sales transformation.
Talk to us, your selling better advisory team, for advice and guidance on your sales culture transformation.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Case Study
Selling Better project for Lotus Filters delivers clear value proposition, competitive advantage and united, focused team
Industry: Hospitality Type: Private/SME
Building into the company's solid success to accelerate growth.
Sales Culture = Safety Culture: The Key to Great Business Growth
In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety, every employee ...
The Most Human Wins: Lessons from Sun Tzu Part 5
In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches that "The greatest victory is that which requires ...
Winning Hearts & Minds: Lessons from Sun Tzu Part 4
In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also opportunity." Businesses ...
Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3
In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, ...
