Navigate the modern buyer’s journey
Selling is one of the most complex functions in the value chain. Made more complicated by virtue of the fact that buyers are unpredictable. Many sales organisations fall into the trap of introducing systems, processes and protocols that often hinder, rather than help, the buyer’s journey. This is why it’s important to look at how your clients are buying and where they are making decisions on their buying journey.
Barrett helps organisations track and map the buyer’s journey. By investigating each touch point and interaction we can better align sales processes with the unique needs of your future buyers.
Our buyer’s journey solutions
Develop buyer’s journeys
Map out all the elements along the buyer’s journey and discover how your organisation can positively engage and influence buyers along the way. This helps everyone to understand your buyers’ journey and the steps you need to take to become a successful customer-centric organisation.
Social selling
Social selling is focused on individual sales professionals and aims to cultivate one-on-one relationships, rather than broadcast one-to-many messages. We walk your teams through social selling, guiding them to develop relationships as part of the sales process – offline via networks and industry bodies and online via applicable social networks.
Ready to map out your buyer’s journey?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.
Have We Lost the Ability to Build Rapport?
In 30 seconds In a world dominated by social media and hustle culture, the art of building rapport—a vital human skill—feels increasingly lost. Rapport fosters trust and connection, yet today, ...
A Journey of 30 Years: Taking the Road Less Travelled with Humanity at the Core
In 45 seconds In 1995, with just $3,000, I set out to transform sales from soulless transactions to human-centred connections based on trust and shared value. Thirty years on, this philosophy has ...
2025: Top 10 Action Plan for Leaders, Teams & Capability Builders
In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we operate are changing ...
Navigating the Brave New World of Sales
In 45 seconds Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett: Erosion of Trust: Alex Fein discussed growing public scepticism toward institutions, ...
