An ethical, effective approach to sales
We are a business consulting and education firm working with customers to create thriving sales cultures – with ethics and sustainability at its core.
Since opening our doors in 1995, we have worked with people and organisations – across the private, public, not for profit and government sectors – who challenge themselves to be extraordinary. Whether you’re a small business or a large organisation, our approach helps overcome the complexities of selling in the 21st century to attract real, sustainable sales results, even in the toughest markets.
For each client, we carefully curate the best solution to support the organisation, their leaders, teams, people and the wider community, helping to achieve better, faster, more enduring results.
A selection of our firsts
Educators
We were the first in Australia to obtain selling a university qualification (SUT).
Innovators
We built one of the first and most comprehensive sales strategy & operations model and audit process.
Creators
We produced the world’s first sales competency dictionary.
Motivators
We launched the Selling Better Movement and Manifesto in 2018.
The Selling Better Movement
The Selling Better movement are an ethical and human-centred selling ethos underpinned by a practical selling philosophy and adaptive sales strategy and operating system.
We have created it with the hope to help people understand that there’s a better way of doing business.
A way in which we can all be prosperous.
When put into practice it supports sales teams and the broader business to create genuine client centric cultures, deliver competitive sales strategies, build and retain profitable client relationships, and find new uncontested markets while minimising risk.
To learn more, visit SellingBetter.com
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
Sales Culture = Safety Culture: The Key to Great Business Growth
In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety, every employee ...
The Most Human Wins: Lessons from Sun Tzu Part 5
In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches that "The greatest victory is that which requires ...
Winning Hearts & Minds: Lessons from Sun Tzu Part 4
In 30 seconds As AI reshapes sales and customer engagement, adaptability has become essential for success. Sun Tzu’s wisdom reminds us that "In the midst of chaos, there is also opportunity." Businesses ...
Winning Smart, Not Spending Big: Lessons from Sun Tzu Part 3
In 30 seconds SMEs don’t need massive ad budgets to succeed—they need strategy, adaptability, and relationships. Sun Tzu teaches that victory comes from knowing the terrain, and in business, ...